SA ads to mobile

Advertisers have targeted mxit to reach South Africans 

The mobile phone has now become the answer to advertising. Mobile advertising is reaching far greater audiences, as the number of mobile phone subscriptions has predicted to reach 5 billion this year. Advertising companies are turning to the mobile phones for a better chance of consumers clicking on their advertisement. In Japan, already 44% of mobile phone owners click on advertisements they receive via their mobile phone.

It is no surprise then, that there is competition between Apple and Google to buy into advertising companies. Contributing Editor at the Search Engine Land, Greg Sterling said, “Apple tries to buy AdMob but Google ‘snatched’ it away”. Apple, however, manages to buy AdMob competitor Quattro Wireless while Google still battles with the US Federal Trade Commission to allow them to merge with AdMob. This competition is just 
an example of how successful mobile advertising has become.

South Africa’s involvement
But while I was thinking about the great influx of advertisement targeted at the mobile phone and the ongoing battle between Google and Apple, I started to think about South African's and their involvement in mobile advertising.